Category Archives: news

You Can Name Your Child Nutella, Unless You Live in France

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In America, it’s a free for all when naming your child. We can name our children almost any name that is not obscene. Although, I feel names like Fifi Trixibelle are going to be challenging on the child. My neighbor, for example, decided to name his child after his first client, Ford. I am happy that he left off the word “motor.” While less traditional names may hold significant meaning to the parent, they may run the risk of misinterpretation later on in life. In certain regions of the world, they may even be denied by the courts.

Last year, the French courts stepped in and decided to rename a child named Nutella and a child named Strawberry. The courts decided these names were contrary to the child’s best interest and could lead to teasing and mockery. By the way of reason, “fraise,” the French word for “strawberry” is considered mockery because there is a French phrase, “ramène ta Fraise,” which means “get your ass over here.” Not quite what a parent would want for their child.

Other countries have laws regulating what names can be used for children as well. In Germany and Spain, the name needs to indicate the gender of the child. Denmark isn’t much concerned with uniqueness. You are given one of about 7,000 names to choose from, otherwise you need court approval.

Japan also has a list of names, all of which are easy to read and write in Japanese. For you soccer aficionados, it’s perfectly fine to tattoo the name “Messi” on your arm or paint it on your car, but in Rosario, Argentina, where Messi was born, the courts ruled it would be confusing to call someone by the same name as the famous soccer player. I say, it’s not messy at all!

When it comes to bestowing a moniker upon your beloved baby, keep your creative at bay for the sake of your child. Not only may his or her name translate into something unbecoming in other languages and cultures, a name often serves as a first impression. It’s up to you to help make it a good one.

 

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Local Concept en el Congreso SELM 2018

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En nuestro calendario ya teníamos marcada la fecha de este importante evento y por supuesto, Local Concept estuvo en el congreso de la Sociedad Española de Lenguas Modernas un año más.

¿Por qué no nos lo perdemos?

Es una ocasión ideal para encontrarnos y debatir con compañeros de la profesión y enterarnos de las últimas novedades, resultados de investigaciones y dar a conocer experiencias docentes y profesionales. Vimos a muchas caras conocidas del mundo de la traducción y de la interpretación y también nos alegramos de ver a nuevos traductores abriéndose paso en este sector.

Es una gran ventaja y un privilegio poder conocer nueva información de la mano de grandes traductores, que no dudan en compartir anécdotas del día a día y aportar luz sobre nuevos descubrimientos, que nos interesan a todos los que estamos inmersos en este mundo. Hay lugar para el humor, la emoción, el aprendizaje y sobre todo destacó el espléndido ambiente que se respira en nuestro sector.

El viernes 9 de noviembre, tuvimos la oportunidad de aportar nuestro granito de arena con nuestra ponencia titulada Destacar sobre los demás: adaptarse a cada cultura. Nuestro presidente Michael Cárdenas y Mari Cruz Sánchez (departamento de Talent) dieron consejos sobre cómo hay que destacar ante un futuro cliente. No solo es importante presentar un buen currículum, sino ser originales y creativos… ¿Cómo se consigue? Nuestro compañero Toro es el mejor ejemplo de ello.
Además, pudimos conversar con muchos traductores autónomos y estudiantes que estaban interesados en colaborar con Local Concept. También degustaron las galletas tan “saladas” que regalamos junto con botellas.

Como broche final a este maravilloso y fructífero congreso, tuvimos el placer de disfrutar de un cóctel y de las fantásticas vistas de Sevilla junto a profesionales del mundo de la traducción.

¡Nos vemos el año que viene!

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Translation news: Check out our new office!

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New office in San Diego! Local Concept will be handling all translation, localization and machine translation projects from our new building located in the Old Town of San Diego, California.

Traducción, localización, interpretación, translation, localization

Local Concept has finished the remodel of its new offices located in Old Town, San Diego to better fit the companies changing needs. Settled by Spaniards in 1769, San Diego is the site of the first permanent Spanish settlement in California and Old Town San Diego is considered the birthplace of California.

President Michael R. Cárdenas gives his strategy behind the move: “We looked at several office sites and decided on Old Town because it is particularly important to me, having been born in Spain, to have an office in an area which was the first West Coast settlement of the Spaniards.”

Local Concept engaged the services of La Jolla-based design firm, AGK Design Studio, to help design the space. Cárdenas adds, “The offices are not only employee friendly, but pet friendly, too. We have built a space for employees to keep their dogs or cats. We have pet friendly flooring and even have bedrooms where they can sleep. Lastly, each Local Concept office has an animal mascot. The San Diego office has Lulu, the friendly office cat.”

Please make note of our new address:

3920 Conde Street
San Diego, CA 92110

For over 30 years, Local Concept’s mission is dedicated to quality of services, products, and processes. Over 80 specialists and more than 3,000 contractors help clients internationally introduce their products and businesses into diverse markets. Local Concept is headquartered in San Diego, CA with offices in Madrid and Taiwan.

Our translation services

Our services include translation, software localization, interpretation, globalization, website localization, multicultural marketing, authoring, subtitling and doubling, technical translations, machine translation, etc. Join us in Local Concept world and in our social media!

Twitter: @localconcept1

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Local Concept Passes ISO Certification on First Pass

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ISO 9001:2008

Local Concept has recently received ISO 9001:2008 certification as a continued strategy to deliver only the best quality of localization and translation services. Michael Cardenas, CEO of Local Concept, says “You can never have enough layers of quality control in the localization and translation industry. For the last 30 years, we have followed a quality assurance measure where we routinely monitor the quality of our translators by an independent review team. Our ISO certification provides an additional level of quality control by ensuring all processes are carried out on all projects.”

With many companies now requiring ISO certification to alleviate translation quality issues, Local Concept’s continued dedication to both quality and the customer experience resulted in a streamlined audit and ISO certification approval. Very few companies applying for ISO certification pass on their initial audit. Local Concept is proud to be one of the few that did just that.

Natasha Notaro, Client Services Manager, spearheaded this effort and noted, “This was a great collective effort put forth by the entire team to ensure that we are implementing and adhering to processes that safeguard the continual success of our company as well as our clients. Our certification shows our commitment to providing quality service and quality product to our clients every time.”

For over 30 years, Local Concept’s mission is dedicated to quality of services, products, and processes. Over 80 specialists and more than 3,000 contractors help clients internationally introduce their products and businesses into diverse markets. Local Concept is headquartered in San Diego, CA with offices in Madrid and Taiwan.

For more information regarding Local Concept, our services and how we can help you, send us an email at info@localconcept.com or call us at 619-295-2682.

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Welcome Susan Bowles Director of Customer Strategies!

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translation

Susan Bowles Joins Local Concept as Director of Customer Strategies

Local Concept is pleased to announce a new addition to our growing team. We are excited to have Susan Bowles join our team as Director of Customer Strategies. Susan has over 14 years of experience in creating best practices for global companies.

Local Concept follows a customer service philosophy and seeks this quality, among others, in the candidates the company hires. We have assisted corporations such as Boeing and T-Mobile fit in globally since 1985.

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30 Years ~ Thank You!

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Lexi

Local Concept Rebrands as Part of Its 30-Year Anniversary

It’s been 30 years since Local Concept’s President, Michael Cardenas, crossed the border from San Diego to Tijuana, Mexico in search of his new brand. All he had washis company name ‘Multilingual Translations’. He asked the printing house to show him options for a logo before choosing a circle with the letters “MLT” and another circle around it. Now three decades later, over ten advertising and marketing agencies have worked on the corporate branding strategy for what has evolved now into Local Concept.

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